My professional journey

• Leveraged AI-powered design workflows in Figma to quickly prototype, iterate, and deliver pixel-perfect digital experiences within established brand guidelines and design system parameters.
• Expanded Frontier's modular design system, creating reusable components that facilitated future AI-driven content generation workflows.
• Designed and optimized Frontier's eCommerce cart experience via usability testing insights, increasing engagement from 3% to 5% after launch.
• Conducted data-driven optimization of UI elements via A/B testing and AI-powered content exploration for messaging, increasing user engagement by nearly 20%.
• Implemented targeted user experiences through Sitecore's "personalization" capabilities, delivering region-specific content strategies previously unused by Frontier.
• Improved website usability and performance metrics through ongoing UX optimization, increasing conversion rates from 8% to 10%.
• Designed reusable UI components, including banners, modals, and content cards, that increased user engagement by 10% across Frontier's Enterprise and Small Business web and app platforms.
• Conducted usability testing via the UserTesting platform.
• Established innovative AI-powered research and design workflows to improve efficiency.
• Standardized design practices and adopted emerging AI-driven UX methodologies.
• Collaborated closely with front and back-end engineering squads to improve site performance, reducing latency by 5% and load times by 8%.
• Worked with product managers to analyze user behavior and optimize content strategy, increasing click-through rates across Frontier's commercial web properties.
• Led the design and launch of high-profile marketing landing pages.
• Used AI-powered analytics and optimization (via Claude, Cursor, and ChatGPT) to create the highest-performing campaign web page on Frontier's Small Business site, increasing business fiber internet sales by almost 10%.

• Created engaging user interfaces and web experiences that raised advertising impressions by 12% (5.5M to 6.2M) and increased conversions by 13% (32K to 36K).
• Designed and launched over 20 featured web stories, the most successful of which increased click-through rates from the home page to the Admission website by 25%.
• Responsible for SMU's partnership with Boston-based digital studio, Upstatement, which was chosen by leadership from a pool of hundreds of local and national agencies, to overhaul SMU's website design, a nearly $1M project.
• Led the rollout of a new website design system, a game-changer for SMU's web presence, which saw overall home page engagement skyrocket from 10% to 15%.
• Worked closely with developers and interdisciplinary creative teams, other schools and on-campus organizations, to re-introduce SMU's digital presence using said design system framework.

• Web copywriting, SEO, and UI/UX design.
• Managed web content using a proprietary CMS platform and custom coding.
• Worked closely with small to medium-sized businesses to design websites that satisfied their business needs.
• Launched over 150 websites, the most successful of which increased traffic by 30%.

• Designed and developed custom, high-quality websites and digital assets.
• Created user-friendly interfaces and web concepts.

Focus on user experience and interface design.