I turn complex customer problems into intuitive experiences that align user needs, business goals, and product strategy.
Simplifying the path from address validation to fiber purchase to increase conversion and drive business growth.
Optimizing Frontier's internet deals experience to improve offer discovery, reduce friction, and increase progression to purchase.
Designing customer journeys across a major telecom merger to help existing and prospective customers navigate eligibility and access the right offers.
Translating institutional research into a cohesive digital brand experience and accessible design system for Southern Methodist University.
I'm looking to bring my experience in product strategy, UX design, and measurable experience improvement to a team solving meaningful customer and business problems.
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